• Development of key messages, story angles

• Media kit strategy (press releases, fact sheets, bios, FAQs, journal reprints)

• B-roll / informational graphics strategy (to help explain often complex medical concepts and procedures to consumers in a rapid manner)

• Proactive media relations programs

• Physician spokesperson media training

• Media targeting strategy

• Branding

• Story pitches to qualified journalists

• Reputation building

• Specialty Web site strategy (sites where consumers can visit for more information about a medical procedure or service)

We also have rich experience in coordinating projects with medical center-based news bureaus.

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